In today’s global economy, managers must show that they have imagination to create and facilitate innovative ways of operating business. Managers can’t afford to be static. Managers are no longer competing on a local or national scale. They’re now competing globally hence the need for managers to be dynamic. Managers must now look at all aspects of doing business. Some of these aspects were generally neglected by management.How do you know if you are a traditional manager? First, one must understand that managers always focus on the bottom line. In a traditional style of management, the bottom line is based on two sources of data, planned expenditures and actual expenditures. While this style of management works, it is not enough to compete with the rest of the world, because this linear style of management lacks imagination.So what do managers need to do? In order for managers to compete globally they must first possess the mind set for innovation. The more innovative a manager, the more dynamic he/she will be at integrating all measurement of cost. These managers I like to call activist managers. They are forward looking, and are generally more dynamic in their way of thinking. In their decision making, they draw on different elements within the business society whether it is on the local, national, or even international level.What are these elements? The elements are factors that impact doing business. These factors are many depending on the industry that one is in. Here are some examples of elements that affect managers in doing business.o Consumer credit risko Resourceso Political Climateo Foreign Exchange risko Competitiono TechnologyUnderstanding their respective elements will better enable managers to make the necessary adjustments to doing business. These adjustments will allow managers to achieve a viable bottom line.This Article was provided to you by http://www.managementthatworks.com
Small businesses that are on a very tight budget can find out quickly that implementing local internet marketing techniques can give them the biggest bang for their buck. These techniques that I am about to discuss can be very easily implemented and tailored for any small business. There is a big misconception regarding marketing on the internet. Most small businesses are not aware that latest marketing mediums can pin point your requested audience. Marketing agencies are now using tools like geo-targeting and mapping software to ensure you maximize your advertising budgets.One surefire quick local internet marketing technique is using the Pay Per Click model of advertising. Pay per click is also known as PPC is where you purchase clicks from a list of keywords you are requesting. Each surfer that clicks on your advertising is sent to your website of choosing. These clicks can range between .01 cents to as high as $15 per click. The costs are determined by how much your competition is willing to pay for that particular keyword. There are highly competitive keywords such as weight loss and insurance that are proven to be very costly. So to ensure you maximize your return on investment than you should be more specific with your targeting. Marketing middleman companies like Google and MSN allow you to pick the target audience you want. So if you are an accountant then you can pick keywords such as CPA or Tax Returns in your list. Then continue to narrow it down by picking what city, state, or country you want the users to be from. This is a surefire method for local internet marketing.Second method of local internet marketing is posting to online classifieds internet marketing websites. I live in a fairly large metropolitan city. There is a wide and variety of internet marketing channels that I can use. The prices for this type of marketing are fairly cheap. They can be ranged from free and the highest I ever seen is $200 a month. A good free method is posting to Craigslist.com. Posting ads on Craigslist is the largest free internet classified marketing method you can implement. Depending on the size of your local city, there is a potential for tons of local leads that are ready to call your business on an ongoing basis. Typically, paid classifieds are purchased on a monthly basis. Try to see if there is a local newspaper in your city. More than likely they will also have a website. Find out if they sell marketing space for small businesses in the area.Third method of local internet marketing is searching for blogs and forums that discuss issues and news regarding your local area. Do a quick internet Google search by typing “Your City+Blogs” or “Your City+Forums”. Do not be surprised if you see plenty of articles and postings about your local area. There is always some local citizen complaining about the city government not taking care of something. Or maybe there is an upcoming fall festival that is getting noticed. Find out the contact information of the website owner and call or email them. Just say you are willing to purchase advertising space on their website. Once I used this technique and received thousands of visitors for nearly pennies.